INTRODUCTION In a rapidly advancing world, bridging the digital divide is a critical priority, especially in South Africa, where access to technology and digital resources remains uneven. As the adoption of digital services becomes increasingly vital for financial inclusion, experiential marketing emerges as a powerful tool to bridge the gap. In this post, we explore […]
It’s reported that consumers are bombarded with up to 10,000 marketing messages per day. Competing for their attention amidst the noise is one of the biggest challenges facing brand and marketing managers today. Rather than ‘shouting the loudest, finding ‘quiet’ marketing periods can present sizable opportunities to maximise market share for brands willing to question
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Promotional trade marketing allows brands to influence consumers at point-of-sale where intent to purchase is greatest. But the store universe is diverse and volatile. To maximise return on investment in this channel demands data-led activity. Real-time, instore actionable insight can be leveraged to optimise campaigns, and beyond that – to inform holistic, integrated brand strategies that
