Here at Tradeway, we specialise in brand activations and promotions. But, what is brand activation, exactly? Brand activation is all about ‘activating’ your brand in the eyes of the public and, most importantly, the eyes of your target market. It revolves around increasing awareness and engagement by providing some kind of brand-related experience that is sure to stick in people’s minds.
Brand activations and promotions initiate a relationship between the consumer and your brand, by providing the opportunity and the motivation for the consumer to engage with your brand.
Activations can take place just about anywhere and in virtually any form – from an in-store sampling promotion to a sidewalk pop-up shop. Tradeway brings it all together – the concept, the message, the location and the brand ambassadors – to create brand activations with great results.
Brand Activation vs. Advertising
Brand activation is different from traditional advertising in that it focuses on providing people with a unique experience and initiating engagement, rather than simply marketing to them. Instead of informing people about your business and what it has to offer, it encourages people to almost become a part of your brand and literally shows them what you have to offer. Brand activation is advertising for the modern age.
Luckily, with Tradeway’s experts on your side, we will be there to guide you through the ins-and-outs of brand activation, making sure that your strategy falls in line with what your target market wants and expects from you.