Awards 2026

awards in 2026

They get won by the people who show up, set up and make every interaction count.

Assegai Awards 20267
Shop! SA Awards 20264

The tally

2
Gold
3
Silver
1
Bronze
5
Leader

Three Tradeway team members holding the Shop! SA Awards 2026 Gold, Silver and Bronze — Gold, Silver and Bronze at the Shop! SA Awards 2026

The trophy wall

Assegai Awards 2026
Gold
bPOWERd: Power for the settlements the grid hasn’t caught up with yet
Shared Value · bPOWERd
Shop! SA Awards 2026
Gold
Albany Kota Fest
Interactive Activations · Tiger Brands
Assegai Awards 2026
Silver
Inverroche House of Amber
Integrated Campaign · Inverroche
Shop! SA Awards 2026
Silver
Maynards Kaboom Room
Integrated/Omnichannel Campaigns: Food · Maynards
Shop! SA Awards 2026
Silver
Standard Bank Mass Market
Shopper Marketing Campaigns: Non-Food · Standard Bank
Shop! SA Awards 2026
Bronze
Inverroche House of Amber
Interactive Activations · Inverroche
Assegai Awards 2026
Leader
Inverroche House of Amber
Experiential · Inverroche
Assegai Awards 2026
Leader
Inverroche House of Amber
Food & Beverage · Inverroche
Assegai Awards 2026
Leader
Albany Bread Kota Fest
Food & Beverage · Tiger Brands
Assegai Awards 2026
Leader
Coca-Cola Mashesha: Community Street Activation
Food & Beverage · Coca-Cola
Assegai Awards 2026
Leader
Robertsons x Sharks
Publishing, Entertainment, Media & Sports · Robertsons

The work

Inverroche

Inverroche House of Amber

The most awarded campaign of the year: four awards across both shows.

A six-week immersive pop-up theatre, built from the ground up, that repositioned Inverroche Amber at the heart of conscious luxury culture. A bespoke 200sqm world with a Cape Dutch facade, a botanical retail wall, an indoor-outdoor cocktail bar and a weekly calendar of music, fashion, food and the performing arts.

earned PR value: R12mearned PR value
guests: 1,472guests
influencer impressions: 43minfluencer impressions

Silver · Integrated Campaign · Assegai
Bronze · Interactive Activations · Shop! SA
Leader · Experiential · Assegai
Leader · Food & Beverage · Assegai

The Albany Kota Fest lounge with the Albany bread mascot

Tiger Brands

Albany Kota Fest

Gold at the Shop! SA Awards and a Leader at the Assegai Awards.

A national tour that turned a sandwich into a national conversation. Under the banner “Taking the Kota to the World” it connected Albany with roughly 50 000 festival-goers across Gauteng, Mpumalanga, the Western Cape and KwaZulu-Natal, and created more than 6 000 jobs along the way.

Kotas enjoyed: 110,000Kotas enjoyed
earned media: R18.2mearned media
loaves sold: 27,600loaves sold

Gold · Interactive Activations · Shop! SA
Leader · Food & Beverage · Assegai

Robertsons

Robertsons x Sharks

Leader at the Assegai Awards, Publishing, Entertainment, Media & Sports.

Robertsons wanted its Sharks sponsorship to be tasted, not just seen. Roaming brand ambassadors put spice samples and Braai & Grill popcorn into fans’ hands at four home games, with games, face painting, a photo booth and bucket hats at the stand.

samples in fans’ hands: 64,070samples in fans’ hands
fans approached: 77,200fans approached
engagement rate: 91%engagement rate

Leader · Publishing, Entertainment, Media & Sports · Assegai

Maynards

Maynards Kaboom Room

Silver at the Shop! SA Awards.

A candy-fuelled world built to stop people in their tracks. From the corn-toss game that unlocks the prize wheel to the ice cream cart where shoppers “kaboom” their own treat, every touchpoint invited people in. First-time tasters left with merch, memories and a reason to choose Maynards again.

Silver · Integrated/Omnichannel Campaigns: Food · Shop! SA

bPOWERd
Power for the settlements the grid hasn’t caught up with yet
Gold at the Assegai Awards for Shared Value.
Standard Bank
Standard Bank Mass Market
Silver at the Shop! SA Awards for Shopper Marketing Campaigns: Non-Food.
Coca-Cola
Mashesha: Community Street Activation
Leader at the Assegai Awards for Food & Beverage.

On the night

From kota fests to community street activations to game day with the Sharks, every one of these campaigns was about meeting people where they are.

Two Tradeway team members with their Assegai Awards 2026 trophies in front of the stage

The Tradeway team celebrating with a Shop! SA Award

Two Tradeway team members with the Albany Kota Festival Gold and the Maynards Kaboom Room Silver

An Assegai Awards 2026 Leader trophy for Inverroche House of Amber

Two Tradeway team members with the Maynards Kaboom Room Silver

Two Tradeway team members with a Shop! SA Award at their table

of buyer decisions happen at the point of purchase

Shop! recognises work at the point of purchase, where 70% of buyer decisions happen and where we have spent more than 20 years. These campaigns couldn’t be more different: a street-food festival, a sweet-filled brand experience, a financial services brand reaching the mass market and a proudly South African pop-up. What they share is that each one was executed in the real world, with real people, and the results came from there.

Track record

2022
Excellence in Internal Marketing
Marketing Achievement Awards
Standard Bank
2023
Silver
Shop! SA Awards
Grocery Shopper Marketing: Jacobs Aroma
2024
Gold and Silver
Shop! SA Awards
Gold for Unilever Homecare, Silver for Albany for Tiger Brands
2025
Triple winner
Shop! SA Awards
Gold for Robertsons immersive retail, Silver for Knorrox, Bronze for Rajah
2026
11 awards
Assegai Awards and Shop! SA Awards
Two Golds, three Silvers, a Bronze and five Leaders

The Tradeway team with their four Shop! SA Awards 2026 trophies

A huge thank you to our clients for their trust, and to our whole team, from the office to the field, for turning each idea into something people could walk into, taste and remember. This is yours.

We make it real.

Start a conversation Download our credentials

Awards don’t get won in a boardroom.

Two Golds. Three Silvers. A Bronze. Five Leaders.

Every award, and the work behind it.

bPOWERd: Power for the settlements the grid hasn’t caught up with yet