Experiential Marketing2 min read
How to market to the more sophisticated retail buyers of today
Marketing to sophisticated retail buyers can be challenge, especially for marketers and business owners who are used to taking a…
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- Experiential Marketing
Experiential Marketing2 min read
The Multiple Roles of Experiential Marketing
‘Engagement’ has been a marketing buzzword for a while now and it can often mean the difference between a successful…
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Brand Activation2 min read
Great product page design ideas to create a lasting impact
Your product page is where the magic happens on your website – and it is the page that will convince…
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Brand Activation2 min read
Engage with your customers in a meaningful way with brand activations
Brand activations and promotions are responsible for initiating and building a relationship between your potential customer and your brand. It is a wonderful marketing tool for both new businesses (especially if you aim …
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Brand Activation2 min read
Clowning around: Laughter as a brand experience
They say that laughter is the best medicine. Yet somewhere along the line, cultural perceptions of the ultimate personification of…
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Brand Activation2 min read
How clever marketing made Yeti Coolers a must-have brand experience
Who would have thought that coolers and ice chests would become a cultural phenomenon? Yet that is exactly what Yeti…
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Experiential Marketing2 min read
The do’s and don’ts of experiential marketing
Marketing that creates an engaging platform for consumers to interact with a brand is an exciting way to connect with…
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Brand Activation2 min read
Creative pop-ups for engaging experiential marketing
The pop-up shop phenomenon is quite new to the South African market, yet it is one that is growing in…
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General3 min read
Christmas Creep
For many of us, Christmas bears special meaning, and some choose to enjoy the celebrations that it brings along with…
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Marketing Campaigns2 min read
Account managers: do you lead, or manage?
As the person who has the most regular contact with clients, it could be said that an account manager has…
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Experiential Marketing2 min read
How UNICEF is using VR in experiential marketing to enhance fundraising events
When one thinks of an event in terms of experiential marketing, what immediately springs to mind is an enjoyable, interactive…
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Experiential Marketing2 min read
Using nostalgia to enhance experiential marketing
Anyone who’s been in marketing for any length of time knows that building a strong brand is more than just…
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