Retailers are looking to diversify revenue streams. Brands are looking to engage with target customers. Combining retailer 1st party data with brand activations and promotions has the power to achieve both these ends, all while delivering a second-to-none shopper experience. Here’s how:
Read 4-South African Market Conditions that will drive Consumer Behaviour and Retail Trade this Peak Season and beyond:
1. Inflation is taking its toll: Basket spend is up but volume is down.
2. Constrained consumers prioritise perceived value over brand affiliation.
3. The Pandemic changed consumer behaviour – but not in ways that were predicted or expected.
4. International FMCG Marketing Trends don’t address the sizable Township Economy and Informal Sector in South Africa.