A new era Gone are the days when the customer can be expected to come to you. Today’s buyer can shop anywhere, any time, and any way they like, so you have to work that little bit harder in order to reach them. With the focus shifting away from brands and onto consumers, you need […]
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The big brands of today are focusing on customer retention and repeat sales. Being able to connect with your customers and get them to make repeat purchases is also becoming easier thanks to the Internet of Things and a specific appliance that virtually every household already possesses – a refrigerator. Samsung has recently launched a
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The world keeps changing at a rapid pace, with digital technology and social data merging to give consumers services that they never would have dreamed they could get. Besides newer tools like Uber and Air BnB, which have removed the need for traditional service providers in their industries, things like virtual reality and facial recognition
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Brand activation strategies can include everything from immersive storytelling and virtual reality to experiential marketing campaigns. In some instances, however, co-branding is definitely the way to go. What makes co-branding a compelling idea is the fact that it’s usually very memorable, unique and it pairs together two brands that are targeting the same niche group
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For many people, the term ‘brand activation strategy’ might sound like another marketing buzzword that doesn’t really add value. Upon investigation, however, you will probably come to see that this type of marketing strategy can have a profound effect on your achieving your branding goals. Brand activation is the process of increasing awareness and engagement
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To understand anything about experiential marketing and brand activations, one only has to look back at the experience New York’s sportscaster, Bill Mazer, used to offer his fans every Sunday night in his “Sports Fantasy” segment. This television programme was more than just your regular reality TV show or sports game. The show revolved around
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Women have a lot of buying and social power. Moms have become a niche group, with many businesses targeting this consumer group due to the enormous potential they can offer businesses. What many businesses get wrong, however, is truly understanding what mothers want and need. In order to appeal to moms, you need to understand
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