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Tradeway Promotions target ShisaNyama’s to introduce new Castle Lite 440ml can

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Castle Lite in conjunction with Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations, recently ran a highly successful campaign across ShisaNyama’s in Egoli, introducing customers to the new 440ml Castle Lite can. This was done by engaging with customers and offering them the authentic experience of enjoying an […]

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Tradeway Promotions learner road show secures over 2 000 bursary registrations for Sasol

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Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations, were appointed by Sasol to activate a bursary roadshow for Grade 11 and 12 learners in Sasolburg and Secunda, to promote awareness of the Sasol Bursary Programme and to secure online registrations. A total of 22 schools were targeted for

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Tradeway Promotions opens offices in Jacaranda City

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Tradeway Promotions are excited to announce the official opening of their Pretoria office, which is based at the Loftus Versfeld Stadium on Lynnwood Road. Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations both in and out of store – with its head office in Johannesburg, made the decision

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Tradeway takes Duracell’s world record to the stores

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Leading experiential company, Tradeway Promotions has announced that it has successfully executed the in-store experiential component for Duracell’s Easter campaign which saw the brand break the Guinness® World Record for the largest chocolate bunny at 3.014 tonnes. Duracell’s Easter initiative was an integrated campaign which included radio, experiential (in and out of store), public relations

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Tradeway’s beach activation delivers exponentially for Pringles

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Leading experiential company, Tradeway Promotions, has executed one of the most comprehensive consumer beach campaigns for its customer, the Fore Good Group, which is the exclusive distributor and brand custodian for Pringles® in southern Africa. “The Pringles Beach Festival which stretched from Cape Town to the Garden Route was a major component that contributed to

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Tradeway team creates Castrol Performance Lab football experience

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[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Tradeway played a pivotal role in the success of the Castrol Performance Lab, an experiential football nerve centre that immerses guests in the core Castrol brand proposition. Castrol and BP local

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Tradeway Promotions expands into Africa

Press Releases /

Tradeway Promotions has announced its expansion to Namibia and Botswana, offering clients broader coverage in the Southern African region as a first step to further international expansion. The leading Activation Agency, which services consumer brands in the promotional, experiential and field marketing arenas, can now offer full service including sampling, demonstrations, pamphlet distribution, road shows

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Bravo for Bravia!

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Tradeway Promotions has announced that it has completed its in-store promotional campaign for its client, Bravia, the High Definition (HD) TV offering, driven by unique Sony technologies with world-first features including Motionflow, inspired design, wireless connectivity and environmentally-aware production. The promotion followed an edutainment approach with Tradeway brand ambassadors enlightening consumers on Bravia’s differentiated offering

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Tradeway gets its promoters on track

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Tradeway Promotions has announced that it has successfully completed its pilot project using its custom cellular location-based services to track and monitor promoter activity and performance. The company says that this has added an extra dimension to its standard supervision and monitoring procedures delivering exponential results for clients and their activations. One of the greatest

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