TradeForce Sales and Marketing Field Services
TradeForce operates one of South Africa’s largest independent outsourced field sales teams, embedding trained brand ambassadors and merchandisers permanently in-store to protect market presence and drive retail execution nationally.
Your sales force is your frontline, the human link between your brand and your customers. With TradeForce, you get a fully outsourced, expertly managed sales team that ensures consistent retail execution, compliance, and sales growth across every channel, which is tracked in real time through PromoForce, our proprietary field management platform.
Turning Field Complexity Into Consistent Execution
Managing a large, mobile sales force is complex. Recruiting, training, tracking, and motivating people across regions takes time, technology, and expertise. You’re asked to grow market share, improve visibility, and prove ROI, all at once.
At TradeForce, we turn those challenges into measurable wins
Ensure Long-Term Brand Presence
Permanent, skilled sales personnel employed by TradeForce represent your brand in-store every day, ensuring consistent execution and market presence.
Deliver Flawless Retail Execution
From planogram compliance to stock replenishment, our teams make sure your products are available, visible, and sold effectively.
Harness Real-Time Insights
Our proprietary PromoForce platform provides AI-driven shelf tracking, route optimisation, attendance monitoring, and geo-stamped performance analytics.
Deploy at Speed and Scale
We can take your brand to market in just 21 days, with trained, compliant sales teams ready to execute nationally..
We don’t just manage sales forces, we build them to perform, protect your standards, and drive long-term growth.
The Field Services That Power Performance
Each service is crafted to deliver tangible brand and business results across retail and experiential spaces
Sales Force Outsourcing
Full-service outsourcing with HR, IR, payrolling, training, and compliance handled by TradeForce. Permanent field staff are seconded to your brand and managed against agreed KPIs.
Retail Execution & Merchandising
Ongoing store visits, stock checks, planogram implementation, and shelf compliance to ensure your brand always looks its best.
Training & Capability Building
Dedicated trainers and talent managers develop skills, reinforce standards, and maximise team engagement and retention.
Market Audit & Competitor Analysis
Real-time reporting on share of shelf, pricing, competitor promotions, and store feedback for faster strategic decisions.
Technolog & Performance Tracking
AI-powered image recognition, route optimisation, and attendance monitoring ensure accuracy and accountability across every visit.
Mystery Shopping & Compliance Audits
Independent audits measure execution quality, pricing accuracy, and brand compliance, closing performance gaps fast.
Retailer Engagement & Support Logistics
We work with store managers to ensure buy-in, planogram adherence, and replenishment efficiency that supports sales growth.
BrandForce in Action
For a leading banking brand, BrandForce designed, built and installed a custom experiential structure deployed across three major shopping centres on a rotating national schedule, with zero operational failures and 100% of scheduled setup and strike shifts completed on time. The same crews and warehousing infrastructure supported a simultaneous seven-province in-store rollout, proving the model scales from a single custom build to a fully national campaign without missing a deadline.
Why TradeForce Works
Field excellence is the difference between plans on paper and products in baskets.
Grow Availability & Share
Consistent coverage, strong facings, and reliable on-shelf availability.
Lift Conversion
Skilled, trained representatives who build trust and drive sales through human connection.
Protect Your Standards
Ongoing audits, compliance tracking, and real-time visibility ensure flawless execution.
Gain First-Party Insight
Store-level data and performance analytics inform faster, smarter retail decisions.
Scale Without Stress
One partner managing people, logistics, and technology, ready to flex with your business needs.
At Tradeway, people, processes, and platforms work together, so every visit creates measurable value.
Start your partnership with
Tradeway today
Gauteng
Westridge Business Park, 41 Hylauma St, Ferndale, Randburg, Gauteng, 2194
Kwa-Zulu Natal
Unit 8, Sugarstone Business Park, 2 Crassula Road Cornubia, Durban 4130
Western Cape
Unit C8, Spearhead Business Park, Cnr Montague Drive & Freedom Way, Montague Gardens, Cape Town, 7441
Eastern Cape
89A Pickering Street, Newton Park, Gqeberha, 6055