consumer connection

Below-the-Line Marketing: 5 Superpowers to Becoming the Consumer’s Hero

Alcohol, Below the Line Marketing, Brand Activation, Creative, Digital Marketing, Experiential Marketing, Marketing Campaigns, Promotions Agencies, Uncategorized / Neo Podile

Introduction On the 29th of March, our own Andreas Smit featured as guest lecturer for the University of Pretoria’s BCom Honours (Marketing Management) students. Andreas is a sales and marketing specialist with over 15 years’ experience in trade marketing spanning corporate, agency and as an independent consultant. A lifelong learner, Andreas has a BCom Honours degree in […]

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Bridging the Digital Divide: The Role of Experiential Marketing in Retail Banking Digital Adoption.

Below the Line Marketing, Brand Activation, Digital Marketing, Experiential Marketing, Marketing Campaigns, Promotions Agencies / Alexis Kitchen

INTRODUCTION In a rapidly advancing world, bridging the digital divide is a critical priority, especially in South Africa, where access to technology and digital resources remains uneven. As the adoption of digital services becomes increasingly vital for financial inclusion, experiential marketing emerges as a powerful tool to bridge the gap. In this post, we explore

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Summer Brands are Made in Winter: The Importance of Below-the-Line Marketing in Winter

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Alexis Kitchen

It’s reported that consumers are bombarded with up to 10,000 marketing messages per day. Competing for their attention amidst the noise is one of the biggest challenges facing brand and marketing managers today. Rather than ‘shouting the loudest, finding ‘quiet’ marketing periods can present sizable opportunities to maximise market share for brands willing to question

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Data-Led Promotional Marketing | The Case for Trade Marketing Management Software for Campaign and Channel Optimisation

Below the Line Marketing, Brand Activation, Experiential Marketing, Marketing Campaigns, Promotions Agencies / Alexis Kitchen

Promotional trade marketing allows brands to influence consumers at point-of-sale where intent to purchase is greatest. But the store universe is diverse and volatile. To maximise return on investment in this channel demands data-led activity. Real-time, instore actionable insight can be leveraged to optimise campaigns, and beyond that – to inform holistic, integrated brand strategies that

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How to Win Market Share with Customer-centric Promotional Marketing Mix

Putting the Customer Back into the Mix | How to win Market Share with a Customer-Centric Promotional Marketing Mix.

Below the Line Marketing, Consumer News, Digital Marketing, Experiential Marketing, Promotions Agencies / Alexis Kitchen

Learn how to win market share with a customer-centric promotional marketing mix. And how to make data-driven decisions when defining your marketing strategy for maximum consumer connection.

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