Effective Experiential Marketing for Four Types of Millennials
Experiential marketing has, until recently, recognised everyone born between the years 1980 and 2004 under the banner, “Millennials”, and treated them largely as a homogenous collective. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected […]
Effective Experiential Marketing for Four Types of Millennials Read More »
