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Crafting Memorable Experiences: Effective Branded Merchandise Strategies for Events & In-Store Activations
3 – 4 minutes read Love This ❤ Okay, let’s set the scene here. Imagine you’re walking through your local mall, and someone asks for a moment of your time. You’re in a hurry, but the allure of getting something for “free” makes you pause—maybe you end up leaving with a toothpick tester, a cap, or a perfume sample? Or leave Burger King with one of their paper crowns? Or perhaps, you leave a festival with a new branded cup in hand after seeing your
Tradeway Crafts an Immersive Experience for the Jack Daniel’s & Coca-Cola #BornReady Event!
3-4 minutes read Love This ❤ Two weeks ago Tradeway had the opportunity to create an exceptional experience for The Coca–Cola Company with the launch of Jack Daniel’s and Coca-Cola Alcoholic Ready-To-Drink (ARTD) spirit cooler in South Africa. In order to stand out in today’s competitive market, brands need to create memorable experiences for their customers. This is particularly crucial when launching new products. Experiential marketing allows brands to forge deeper connections with their audience by engaging them in unique, interactive ways. This approach
Captivating Gen Z: The Power of Experiential Marketing
3-4 minutes read Love This ❤ With over 46% of the South African population making up the Gen Z generation (12-27 years old), it is key brands know exactly how to effectively build efficacy, trust and affiliation within this audience. What makes them pull out their phones more than Tik Tok, their latest Instagram story likes and their Uber Eats or Deliveroo order status? The answer is shared and memorable experiences. According to a report by American Express, 87% of Gen Z and Millennials
Heat Up Your Brand This Winter: Successful Below-the-Line Marketing Campaigns to Inspire Your Next Move
3-4 minutes read Love This ❤ Winter isn’t just for fan heaters, electric blankets, and Woollies Chuckles hot-chocolate; it’s a season where: 1. Consumers are more likely to seek indoor activities and events, providing brands with a captive audience. 2. Winter-themed promotions and events resonate well with the seasonal mood, providing an opportunity for brands to connect with consumers on an emotional level. 3. There is less Competition: In some regions, fewer brands may focus on winter events compared to summer, giving those who do a competitive
Unlocking the Power of Promotional Trade Marketing: A Data-Driven Approach
In the age of TikTok, Instagram, Facebook (the list goes on and on…) digital channels often steal the spotlight and take priority. One strategy remains a cornerstone for influencing consumer behavior: promotional trade marketing. According to a report by Event Marketing Institute (EMI), over 80% of consumers are more likely to purchase a product or service after participating in an in-person promotional event. This statistic begs two questions: With such influence why is promotional trade marketing often left the last bits of brands
Beyond Ai-deas: The Importance of Data-Led Brand Activation for Lasting Consumer Loyalty, Trust and Advocacy.
Introduction In today’s economic climate, marked by rising inflation and heightened price sensitivity, the battle for consumer attention and loyalty has intensified. Brands are seeking innovative ways to break through the noise, especially in competitive consumer markets. And in the wake of the democratisation of generative Ai, innovation and ideas abound. But (Ai)deas are cheap. Execution that drives behavioural change is priceless. Below-the-line marketing tactics and mechanics, with their focus on direct consumer engagement, offer a tangible, real way to impact consumers where they
Consumer Marketing in 2024 | How to win customers and influence consumers.
Key Consumer Trends to Maximise Consumer Marketing Results in 2024. South African’s are notoriously resilient. And 2023 proved yet another test of our resilience. Not least because of a cost-of-living crisis characterised by soaring consumer goods prices. While not uniquely South African, a persistent energy crisis added insult to injury. In 2023, the number of loadshedding days reached an all-time high, adding pressure to already constrained value chains. Shoprite’s South African Supermarkets division, for instance, incurred R1.3 billion in load shedding expenses, while Spar spent over R700 million on