The why While activations can and do take place anywhere and in just about any form, often all you need is a spontaneous song and dance to turn your frown upside down. The what Urbandictionary.com defines a flash mob as “a group of people who appear from out of nowhere, to perform predetermined actions, designed […]
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Experiential marketing is an astoundingly influential new way for marketers to enhance relations between the consumer and your brand at all phases of the sales process. By creating an emotional and sensory connection with the public, experiential marketing has the power to influence a customer’s view of a brand, and guide their purchasing behaviours. Just
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Pop goes the world You never know where your brand could pop up next! Short-term, temporary retail leases – or pop-up shops to you and me – have grown 16% annually since 2009 according to a recent Specialty Retail Report and is a thriving $8 billion industry in the United States. Even online gig brands like
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Bad rap For many years trade shows, exhibitions, and expo events were a superb way for businesses to generate leads. These events were where the mega deals were concluded. Things have shifted in recent years though. The power of buying has transferred very much from the seller to the buyer because of the expansion of
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