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Master Peak Season with Experiential Events: The Ultimate Guide for Brand Managers.
Introduction: The Season of Opportunities Spring is in the air and all good brand managers know that the ensuing summer heat brings more than just the fragrance of flowers — it marks the lead-up to peak trading season for consumer goods brands. To maximise peak performance, you must break through the noise of competitive markets and capture consumer attention and consideration. Experiential events present unique opportunities to forge lasting connections that influence purchasing decision over peak. Why Experiential Events Work: Beyond the Basics We’re bombarded
Tradeway Promotions Expands Regional Focus with Appointment of Noxie Ntsoane as CEO for KZN.
When it comes to below-the-line brand activations and promotions, a national agency is only as good as its strength in each and any region. In pursuit of ensuring Tradeway is the leading agency in each of South Africa’s three major economic hubs, we are strengthening our operational expertise with executive appointments of senior stakeholders in KwaZulu-Natal and the Western Cape. To this end, we’re pleased to announce the appointment of Noxie Ntsoane as regional CEO for KwaZulu-Natal. This appointment reflects our dedication as an agency to serving
Unlocking the Power of Equality: Bridging the Gender Data Gap in Consumer Goods and Services Marketing this Women’s Month.
The gender data gap is the lack of data on women and their experiences, leading to an incomplete understanding of their needs, preferences, and behaviours. This data gap is prevalent in various fields, including consumer goods marketing, where women’s voices and perspectives are underrepresented, and their buying power, overlooked. Redressing the gender data gap is crucial for fostering more inclusive and effective marketing strategies, promoting gender equality, and unlocking the untapped potential of a significant consumer demographic. Join us as we explore the transformative power
Demystifying Shopper Marketing to Win Customers
In today’s competitive consumer goods landscape, shopper marketing is crucial to your brand’s success. Shopper Marketing encompasses a wide range of strategies and tactics aimed at influencing consumer buyer behaviour, ultimately leading to increased conversions and brand equity. But in a rapidly evolving retail landscape, what exactly is Shopper Marketing? How is it distinct from consumer marketing? Or retail marketing? Or indeed, trade marketing? And in an ecommerce setting, isn’t it just digital marketing? In this blog post, we’ll demystify Shopper Marketing. Whether
Unlocking South Africa’s Potential: How Promotional Marketing Ignites South African Youth Careers through Part-Time Work.
Introduction: There seems little to celebrate this Youth Month. According to StatsSA’s Quarterly Labour Force Survey (QLFS) released last month, youth unemployment increased to 46.5% in the first quarter of 2023 (13.6% higher than the national average). This would only be a sad inditement if it weren’t for the fact that almost two thirds (62.1%) of South Africa’s population is under 35 years old. Our young people are both the workforce and consumers powering society and the economy, today and into the future. Forget infrastructure collapse
Below-the-Line Marketing: 5 Superpowers to Becoming the Consumer’s Hero
Introduction On the 29th of March, our own Andreas Smit featured as guest lecturer for the University of Pretoria’s BCom Honours (Marketing Management) students. Andreas is a sales and marketing specialist with over 15 years’ experience in trade marketing spanning corporate, agency and as an independent consultant. A lifelong learner, Andreas has a BCom Honours degree in Marketing, multiple post graduate diplomas and is currently pursuing his MBA through Henley Business School. The lecture served as a reminder to the marketers of tomorrow that the consumer is
Bridging the Digital Divide: The Role of Experiential Marketing in Retail Banking Digital Adoption.
INTRODUCTION In a rapidly advancing world, bridging the digital divide is a critical priority, especially in South Africa, where access to technology and digital resources remains uneven. As the adoption of digital services becomes increasingly vital for financial inclusion, experiential marketing emerges as a powerful tool to bridge the gap. In this post, we explore the unique advantages of experiential marketing in driving digital adoption by empowering individuals and communities in South Africa. Understanding South Africa’s Digital Divide. South Africa is a paradox. Despite one