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Summer Brands are Made in Winter: The Importance of Below-the-Line Marketing in Winter
It’s reported that consumers are bombarded with up to 10,000 marketing messages per day. Competing for their attention amidst the noise is one of the biggest challenges facing brand and marketing managers today. Rather than ‘shouting the loudest, finding ‘quiet’ marketing periods can present sizable opportunities to maximise market share for brands willing to question conventional wisdom around consumer activity. In the consumer goods space, winter is one such opportunity. In this post, we’ll explore the importance of below-the-line marketing in winter for consumer
Data-Led Promotional Marketing | The Case for Trade Marketing Management Software for Campaign and Channel Optimisation
Promotional trade marketing allows brands to influence consumers at point-of-sale where intent to purchase is greatest. But the store universe is diverse and volatile. To maximise return on investment in this channel demands data-led activity. Real-time, instore actionable insight can be leveraged to optimise campaigns, and beyond that – to inform holistic, integrated brand strategies that maximise product performance. PromoForce tracks real-time consumer engagements at store level to enable agile campaign optimisation and actionable market insight. Introduction Promotional marketing was once the very definition of below-the-line.
Alcohol Consumption Trends Moving the Market | How to Create Connected Consumers with Responsive Promotional Marketing.
Between flavour exploration, an explosion of independent and craft brands, premiumisation, and health-conscious options, consumers of alcohol are spoilt for choice. Understanding what motivates consumers at point of sale – in-store, online or on consumption – is key to building effective promotional marketing strategies in an increasingly competitive market. Leveraging the expertise of an experienced promotional agency can help you create experiences that resonate with consumer buyer behaviour to maximise market share and sales. Summary The state of trade: What’s happening in the alcohol industry
Putting the Customer Back into the Mix | How to win Market Share with a Customer-Centric Promotional Marketing Mix.
Learn how to win market share with a customer-centric promotional marketing mix. And how to make data-driven decisions when defining your marketing strategy for maximum consumer connection.
Activate the Power of Partnerships: How to Maximise Value with your Promotions Agencies.
By Andreas Smit | Executive Consultant and Executive Business Development Director…read more SUMMARY Productive channel partnerships (with promotions agencies and beyond) have the power to amplify results, and transform brands and careers. BUT average client-agency relationship tenures are getting shorter and don’t allow time-to-value. Understanding The Value Creation J-Curve and the link between Return-on-Investment and committed relationships is key to maximising value. What do Productive partnerships look like at work (case studies). How to choose the Right Partner. How to be a good partner. Introduction Corporate marketing ecosystems
Retail’s Hottest Commodity | Consumer Data
Retailers are looking to diversify revenue streams. Brands are looking to engage with target customers. Combining retailer 1st party data with brand activations and promotions has the power to achieve both these ends, all while delivering a second-to-none shopper experience. Here’s how:
Don’t be a (M)allflower! Save your brand from supermarket-shelf obscurity with mall activations from Tradeway
It’s not enough to rest on your brand’s legacy laurels or to be a wall flower on retailers’ shelves. To stand out in trade and win consumer consideration and loyalty, brands must tell their stories and demonstrate their values in ways that target customers can see and identify with. Physical spaces with proximity to point of sale like shopping malls provide a great platform to do this.
Let the team at Tradeway help you execute mall brand activations and in-store promotions with confidence. We sell more products and delight more consumers with our full-service best in class creative mall activation solutions. It all starts with an obligation-free discover session.