BLOG & NEWSROOM
Reach Beyond Peak: Trade Marketing Tips for Consumer Brands and Retailers
FMCG and Consumer Service Trade Marketing needs to deliver memorable experiences for maximum reach and revenue this festive, and beyond. To be successful, they need to:
Be everywhere (omnichannel)
Be customer-centric
Be agile
Be innovative
4-Key BTL Marketing Strategies to Maximise Reach, Influence and Revenue.
4 key B strategies to meet South African consumers where they act and transact for maximum reach, influence and revenue.
1. How to make marketing a Value Differentiator.
2. The Value of shopper-tainment – tips for creating an effective in-store shopper experience.
3. The Future of Retail is Hybrid: A Case Study.
4. How to maximise reach through Experiential Marketing
The Power of Promotions: Maximise Brand Awareness this Black Friday and Beyond.
What can we expect from this year’s peak trading season, and how do brands looking to maximise reach, brand awareness and sales this Black Friday and beyond appeal to price-sensitive consumers?
1. Peak Trade is expected to improve on last year’s performance but still fall short of 2019’s figures.
2. Spend on FMCG necessities and staples is likely to remain high.
3. Online-only Retailers will capture just 16-20% of Peak trade promotion sales.
4. Brand loyalty is ripe for disruption among price-sensitive consumers.
5. Local retail giants are evolving to meet changing consumer behaviour and demands.
What Consumers Want: 4 South African Market Conditions impacting Buyer Behaviour this Peak Season.
Read 4-South African Market Conditions that will drive Consumer Behaviour and Retail Trade this Peak Season and beyond:
1. Inflation is taking its toll: Basket spend is up but volume is down.
2. Constrained consumers prioritise perceived value over brand affiliation.
3. The Pandemic changed consumer behaviour – but not in ways that were predicted or expected.
4. International FMCG Marketing Trends don’t address the sizable Township Economy and Informal Sector in South Africa.
7 Global FMCG Trends impacting FMCG locally – PLUS Trade Marketing Secrets to Boost Sales in 2023 and beyond!
Fast Moving Consumer Goods (FMCG) contributes R1 trillion to South Africa’s annual gross domestic product (roughly 20% of economic production) and employs 2.5 million people, (or 16% of the country’s total formal labour force). But this robust sector isn’t immune from disruptive innovation and evolving consumer behaviour. Consumers are increasingly discerning and empowered, and the market is more competitive than ever before. You need a finger on the pulse of the industry if you are to keep up and maintain your competitive edge. We’ve identified
Omnichannel Shopper Marketing News: Retail Apocalypse? No way, SA!
Shopper Marketing in-store is key to effective integrated, omnichannel brand strategies. Buying online may be convenient, and it has seen significant growth with the Pandemic as the great accelerant, but most local shoppers still prefer hitting the malls with over 95% of retail sales in South Africa in 2022 taking place in physical channels. While consumers are undoubtedly embracing ecommerce, physical channels remain critical at the end of your sales and marketing funnel. Partnering with a promotions agency that takes a strategic, data-led approach to shopper marketing
Back to school is anything but cool
You’ve no sooner dressed the tree than the shops are advertising pencil cases, backpacks, and lunchbox treats. What gives?
As consumers navigate the rollercoaster ride of living alongside Covid-19, and while plans are still on for schools to open on schedule in January 2022* despite the looming threat of Omicron, 68% of financially hard-hit South Africans are dependent on competitive pricing, promotions and ‘deals’ to get their back-to-school shopping done, and many perceive these to correspond with festive season specials in the run-up to the end-of-year break.