BLOG & NEWSROOM
OMO Stays Unbeatable at Comrades Marathon 2025
OMO showed up strong at Comrades Marathon 2025 with a high-impact, multi-day activation led by Tradeway—reaching runners and supporters at every key moment. From the buzzing Expo to the emotional final stretch, the brand inspired thousands with energy, encouragement, and unbeatable messaging.
Rajah Mall of Africa Activation | Tradeway’s Full-Flavour Brand Experience
3-4 minutes read Love This ❤ Creating Heat at Mall of Africa Rajah is South Africa’s No.1 curry powder, but this activation was never just about spice, it was about energy, emotion, and experience. For three flavour-packed weeks, Tradeway has created an immersive activation targeting Gen Z & Millennials across 3 key Gauteng malls, with Mall of Africa as our explosive launch venue, to launch the brand’s latest campaign, “Some Worry, Some Make Curry,”. This was a vibrant, high-touch consumer engagement strategy. With Tradeway
Seasonal Marketing Campaigns: Unlocking Opportunities Year-Round
3-4 minutes read Love This ❤ With Back-to-School season upon us, brands are tapping into one of the busiest retail moments of the year. This time marks the perfect example of how seasonal campaigns can drive consumer engagement and sales. However, the impact of seasonal marketing extends far beyond school supplies and uniforms. From holidays like Easter to events like Black Friday and global sporting seasons, these moments provide unparalleled opportunities to connect with audiences and boost your bottom line. We Why Seasonal Campaigns
Crafting Memorable Experiences: Effective Branded Merchandise Strategies for Events & In-Store Activations
3 – 4 minutes read Love This ❤ Okay, let’s set the scene here. Imagine you’re walking through your local mall, and someone asks for a moment of your time. You’re in a hurry, but the allure of getting something for “free” makes you pause—maybe you end up leaving with a toothpick tester, a cap, or a perfume sample? Or leave Burger King with one of their paper crowns? Or perhaps, you leave a festival with a new branded cup in hand after seeing your
Tradeway Crafts an Immersive Experience for the Jack Daniel’s & Coca-Cola #BornReady Event!
3-4 minutes read Love This ❤ Two weeks ago Tradeway had the opportunity to create an exceptional experience for The Coca–Cola Company with the launch of Jack Daniel’s and Coca-Cola Alcoholic Ready-To-Drink (ARTD) spirit cooler in South Africa. In order to stand out in today’s competitive market, brands need to create memorable experiences for their customers. This is particularly crucial when launching new products. Experiential marketing allows brands to forge deeper connections with their audience by engaging them in unique, interactive ways. This approach
Captivating Gen Z: The Power of Experiential Marketing
3-4 minutes read Love This ❤ With over 46% of the South African population making up the Gen Z generation (12-27 years old), it is key brands know exactly how to effectively build efficacy, trust and affiliation within this audience. What makes them pull out their phones more than Tik Tok, their latest Instagram story likes and their Uber Eats or Deliveroo order status? The answer is shared and memorable experiences. According to a report by American Express, 87% of Gen Z and Millennials
Heat Up Your Brand This Winter: Successful Below-the-Line Marketing Campaigns to Inspire Your Next Move
3-4 minutes read Love This ❤ Winter isn’t just for fan heaters, electric blankets, and Woollies Chuckles hot-chocolate; it’s a season where: 1. Consumers are more likely to seek indoor activities and events, providing brands with a captive audience. 2. Winter-themed promotions and events resonate well with the seasonal mood, providing an opportunity for brands to connect with consumers on an emotional level. 3. There is less Competition: In some regions, fewer brands may focus on winter events compared to summer, giving those who do a competitive