It goes without saying that the brands that are recognisable are likely to conduct more successful experiential marketing campaigns. Why? Because they are already trusted and if they are lucky, beloved. Smaller businesses, as well as new businesses, need to work a little bit harder to achieve the same results! Here are our tips and pointers for breaking out in style with the help of an awesome experiential marketing campaign and making a lasting impact on your future target market.
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Don’t Worry about Budget
While the latest technology can certainly make life easier when it comes to keeping your audience engaged, it isn’t a must. A great breakout experiential marketing campaign needs an epic idea and concept that relates to the:
- essence of your brand,
- the products/services that you provide, and
- the problems that you aim to solve for your consumers.
If you’re having trouble coming up with something memorable, it is a good idea to consult with a marketing or Activation Agency for inspiration.
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Know Your Audience
While this is an important tip when it comes to marketing of any kind, it is especially important when it comes to successful experiential marketing. If your audience is to engage with you and your campaign, you must make it worth their while to do so. Thus, you need to appeal to their wants, needs, expectations, behaviours and interests.
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Decide on an Underlying Message
What about your new breakout business do you wish to communicate to your audience? While your aim is to impress and provide them with a memorable experience (that will hopefully lead to them remembering your brand and what it can do for them), you also need to think long and hard about the main, underlying message that you want to communicate through your campaign.
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Create Curiosity
Because your brand is currently unknown, you will need to draw people into your campaign in a unique way. The best way to do this is to create a sense of curiosity. It doesn’t matter how you go about it, even if it means dressing your brand ambassadors up in crazy outfits, the whole point is to get people interested and ready to engage!
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Hire the Right Brand Ambassadors
Brand ambassadors working for a breakout business need to be completely fearless: it will be up to them to convince passers-by to interact with your campaign. Choose people with plenty of personality and a warm, friendly disposition. Also, be sure to give them a crash course on your brand, everything that you do and most importantly, the underlying message that you are aiming to get across.
Do you need assistance to perfect your breakout experiential marketing campaign? Are you searching for a reputable Activation Agency in South Africa to lend a helping hand? Then look no further than Tradeway. We specialise in experiential marketing, field marketing and activations. We have what it takes to help your new business reach its full potential. Contact us today to learn more.