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Tradeway drives switching at shelf

Tradeway, executed a back-to-school campaign that drove switching to Staedtler. Staedtler is one of the world's leading manufacturers and suppliers of writing, colouring, drawing and creative products. The Challenge The retail channel has become an increasingly important channel during the back-to-school period. Time-pressed moms and dads find it convenient that there is a one-stop destination [...]

Tradeway delivers high return for Nescafe Alegria

Leading experiential activation agency, Tradeway, ran a highly successful education, sampling and conversion campaign for Nescafe Alegria. Nescafe Alegria's solution is built to make great coffee with minimum fuss and maximum efficiency. The intuitive easy-to-use machine makes Espresso, Lungo, Americano, Cappachino, Latte and Maccchiato. The Nescafé Alegria coffee comes in a patented aroma lock pod [...]

Tradeway’s Techway

Michelle Francis, Tradeway founder and CEO Leading experiential activation agency, Tradeway, has announced the completion of testing the second phase of its proprietary practice management software which the company says will further boost efficiencies and drive additional return on investment (ROI) for customers. The latest investment in its technology platforms include resource profiling, [...]

Tradeway Promoters engage with over 50 000 customers to introduce the KFC Breakfast Range

KFC appointed Tradeway Promotions to run a nationwide sampling campaign to introduce the a.m. Riser breakfast meal to customers in store during April and May 2012. Tradeway Promotions conceptualised the KFC a.m. Pyjama Party campaign, which saw promoters dressed in branded KFC a.m. pyjamas and red slippers interacting with over 50 000 customers at more [...]

Tradeway Promotions launches new digital home and expands nationally

Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations for some of the world's leading brand names, announces the launch of a dynamic new website with the aim of bringing innovation and service excellence to its business model. Tradeway's recently launched new website is an exciting tool, which not [...]

Tradeway Promoters engage with over 40 000 consumers to introduce the new Hansa Pilsener bottle

SAB Ltd partnered with Tradeway Promotions to introduce the new 330NRB Hansa Pilsener bottle to consumers. The new bottle, which has a sleek embossed body, has been introduced to bring the packaging in line with the brand positioning of "Being refreshingly different." Tradeway Promoters targeted 18-34 year old consumers in close to 1 000 regular [...]

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