The future of shopper marketing

Gone are the days when you could neatly segment your customer base into ‘online shoppers’ and ‘offline shoppers’. Today, brands need to focus on providing a seamless customer experience. The first place to start is to understand where your customer is at during each touchpoint with your brand. Gaining a deep understanding of their needs, [...]

Christmas Creep

For many of us, Christmas bears special meaning, and some choose to enjoy the celebrations that it brings along with it, but for others, it is a time of gaining and reaping the benefits of driving sales before the actual season. Christmas creep can certainly give many shoppers the “creeps” and some may find it [...]

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