General

Home/General

The future of shopper marketing

Gone are the days when you could neatly segment your customer base into ‘online shoppers’ and ‘offline shoppers’. Today, brands need to focus on providing a seamless customer experience. The first place to start is to understand where your customer is at during each touchpoint with your brand. Gaining a deep understanding of their needs, [...]

Christmas Creep

For many of us, Christmas bears special meaning, and some choose to enjoy the celebrations that it brings along with it, but for others, it is a time of gaining and reaping the benefits of driving sales before the actual season. Christmas creep can certainly give many shoppers the “creeps” and some may find it [...]

Go to Top