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Experiential Marketing Demands Unite Baby Boomers and Millennials

Experiential marketing is a form of marketing that is making its mark on a global scale. Unlike other marketing mediums that verbally and visually inform consumers about a product, experiential marketing actually helps the consumer to experience the product or brand by involving as many other human senses as possible. Marketers will be well aware [...]

Defining the Millennial Consumer

More than 80 million consumers today are described as millennial consumers, so it’s time to figure them out, if you haven’t already. Millennial consumers will be responsible for annual expenditures of over $200B by 2017, according to research. They’re however not the easiest crowd to please. They demand working technology, research every purchase and broadcast [...]

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