Brand Activation

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Google & other brands appealing to millennials at music festivals

Last year, Google tested an interesting brand activation and experiential marketing campaign. The search engine giant took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village music festival and the Outside Lands festival in San Fransisco to increase awareness about and affinity towards the products. The Outside Lands live music event [...]

Using brand ambassadors in the world of social media

The concept of using celebrities to promote brands and thereby increase brand recognition has been around for decades. Since the 1950’s, famous faces have endorsed everything from soap to cigarettes, with brands leveraging off Hollywood star power to associate themselves with greatness and ensure high visibility in the consumer market. Brand ambassadors are still an [...]

Engage with your customers in a meaningful way with brand activations

Brand activations and promotions are responsible for initiating and building a relationship between your potential customer and your brand. It is a wonderful marketing tool for both new businesses (especially if you aim to create brand awareness) and older businesses (if you want to ensure that your brand still remains top of mind and one [...]

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