promotions agencies

Below-the-Line Marketing: 5 Superpowers to Becoming the Consumer’s Hero

Alcohol, Below the Line Marketing, Brand Activation, Creative, Digital Marketing, Experiential Marketing, Marketing Campaigns, Promotions Agencies, Uncategorized / Neo Podile

Introduction On the 29th of March, our own Andreas Smit featured as guest lecturer for the University of Pretoria’s BCom Honours (Marketing Management) students. Andreas is a sales and marketing specialist with over 15 years’ experience in trade marketing spanning corporate, agency and as an independent consultant. A lifelong learner, Andreas has a BCom Honours degree in […]

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How to Win Market Share with Customer-centric Promotional Marketing Mix

Putting the Customer Back into the Mix | How to win Market Share with a Customer-Centric Promotional Marketing Mix.

Below the Line Marketing, Consumer News, Digital Marketing, Experiential Marketing, Promotions Agencies / Alexis Kitchen

Learn how to win market share with a customer-centric promotional marketing mix. And how to make data-driven decisions when defining your marketing strategy for maximum consumer connection.

Putting the Customer Back into the Mix | How to win Market Share with a Customer-Centric Promotional Marketing Mix. Read More »

Activate the Power of Partnerships: How to Maximise Value with your Promotions Agencies.

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Tradeway

By Andreas Smit | Executive Consultant and Executive Business Development Director…read more SUMMARY Productive channel partnerships (with promotions agencies and beyond) have the power to amplify results, and transform brands and careers. BUT average client-agency relationship tenures are getting shorter and don’t allow time-to-value. Understanding The Value Creation J-Curve and the link between Return-on-Investment and committed relationships

Activate the Power of Partnerships: How to Maximise Value with your Promotions Agencies. Read More »