Brand: Carling Blue Label Beer
Tradeway promotions came on board to assist with a very last minute campaign for Carling Blue Label beer. I found their knowledge of the trade extremely valuable and their positive, can-do attitudes played a massive role in the success of these activations. This is also not just an activation agency, but a company that added significant value to the brand in terms of qualitative research picked up at these events as well as observations by their teams, when put to paper contextualised not just the environment, but the consumer and better ways for us to move forward. They are an absolute pleasure to work with and have become part of our team.
30 May 2016