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How Understanding Your Customer’s Emotional Needs Will Aid Your Experiential Marketing Campaign

So many business owners focus on giving customers and potential customers what they want when it comes to experiential marketing campaigns. While this is great, they are likely to get a lot more out of their efforts if they start focusing on catering to their needs instead. Not only day-to-day needs but emotional needs, too. [...]

Millennials and Experiential Marketing: What You Need to Know

Experiential marketing – a new approach to marketing that seeks to provide consumers with a valuable, memorable experience that they will associate with the particular brand that offered it – has become a staple in every company’s marketing plan from around the globe. While it promises amazing results regardless of the target market, studies have [...]

Why and How Experiential Marketing Appeals to Millennials

Millennials are the largest living generation in the United States as well as in South Africa. It is therefore not surprising that, with a staggering $3.39 trillion in spending power, millennials currently have the most consumer influence of any generation. Greg Martin from Tradeway commented that it is apparent that traditional marketing strategies no longer [...]

Employ Experiential Marketing to Extract High Value Experience on Campus

Spending and brand engagement among millennials and Generation Z consumers have shifted over the past decade - they have become more responsive to experiential marketing. With traditional outbound messaging lagging behind, the shift is evident across all types of advertising and marketing niches. Apple and Google, retail giants such as they are, tapped into this [...]

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