Experiential marketing is all about creating a unique, interactive experience between a brand and consumer. The experience is immersive and leaves a lasting impression on a client’s customer base.
Experiential marketing is different to promotions and activation campaigns. While the aforementioned are usually benefit driven and aimed at instant sales, an experiential campaign is usually launched with the goal of building long-term loyalty. If you want to make sure your brand is unforgettable and leads to more brand awareness (both by word of mouth and digitally on social media), then contact Tradeway for help with your next experiential marketing campaign.
Why partner with our experiential marketing agency?
- Sell more product.
- Build a bigger brand.
- Gain more market share.
- Create unforgettable consumer experiences.
- Real time information.
- Actionable market insights.
- Measurable responses and return on investment.
- Unique brand ambassador rating platform.
- Proprietary technologies and reporting systems.
Partner with Tradeway for experiential marketing campaigns in Cape Town, Johannesburg and Durban
Tradeway operates in 13 countries across Africa including Sudan, Nigeria, Ghana, Uganda, Mozambique and South Africa. Call on Tradeway to help you create meaningful consumer interactions that benefit your brand and drive sales at multiple points of contact both within and outside of stores. Some of the in-store promotions we have launched include specialist retailers, hypermarkets, supermarkets, wholesalers, clothing stores and liquor stores. Outside of the retail environment, we have launched effective experiential campaigns within bars, universities, intersections, schools, taxi ranks, expos, offices and beaches, amongst others.
When you partner with our experiential marketing firm, we will use a unique three-phase process to conceptualise, plan and execute your experiential marketing campaign. Contact us for more information about including experiential marketing in your marketing mix. We have offices in Pretoria, Cape Town, Johannesburg and Durban.