Whether your focus is on brand promotions, experiential marketing or anything in between, to ensure a successful campaign, you need to keep the 5 I’s of marketing in mind at all times. We take a more in-depth look at each of them below.
While the logical, strategic side of a marketing campaign is really important (the when’s and the where’s), what really makes a difference is the creativity and originality of the campaign. This is why ‘inspiration’ is the first ‘I’ of marketing. After all, successful marketing simply cannot exist without it.
Think about it – what kind of impact are you going to make on your audience if you keep doing the same thing as every other brand?
“The secret to truly making an experiential marketing campaign work for you is to not only do something creative and different, but to do something that nobody would actually expect. Ultimately, you want the experience that you provide to be memorable, so take a chance! Do something that will leave your audience in awe, and, most importantly, keen to get involved!” says Michelle Storey from Tradeway.
A big part of customer loyalty stems from feeling comfortable enough to trust in a brand, and, in many ways, surrender to it.
“You cannot build a brand without honesty, care and truthfulness. You should sincerely care about your audience and feel passionate about satisfying their needs and wants. If this passion is genuine, it will shine through in your campaigns,” says Michelle.
When it comes to successful brand promotions and experiential marketing, you need to properly set the stage. That ‘grand entrance’ will determine the strength of the campaign for its entire duration. In short, it needs to spark an interest in your target market right from the get-go.
According to Michelle, “Once the fire is set and burns brightly enough, it continues to spread… and that’s how a campaign goes viral!”
You already have a relationship with your customer and, as long as you have done your research, there are very few others out there who will know and understand your target market as well as you do. It is because of this that it is imperative for you to trust your instinct when it comes to creating and implementing your campaigns.
“While we aren’t suggesting that you play it safe, ultimately, if something doesn’t feel right, it probably isn’t,” comments Michelle.
The Tradeway team takes the 5 I’s of marketing seriously, tailoring our services to suit the needs and work in line with the goals of each client. For more information about how we can assist, do not hesitate to get in touch.