Defining the Millennial Consumer

More than 80 million consumers today are described as millennial consumers, so it’s time to figure them out, if you haven’t already. Millennial consumers will be responsible for annual expenditures of over $200B by 2017, according to research. They’re however not the easiest crowd to please. They demand working technology, research every purchase and broadcast [...]

Tradeway delivers high return for Nescafe Alegria

Leading experiential activation agency, Tradeway, ran a highly successful education, sampling and conversion campaign for Nescafe Alegria. Nescafe Alegria's solution is built to make great coffee with minimum fuss and maximum efficiency. The intuitive easy-to-use machine makes Espresso, Lungo, Americano, Cappachino, Latte and Maccchiato. The Nescafé Alegria coffee comes in a patented aroma lock pod [...]

Tradeway takes Duracell’s world record to the stores

Leading experiential company, Tradeway Promotions has announced that it has successfully executed the in-store experiential component for Duracell's Easter campaign which saw the brand break the Guinness® World Record for the largest chocolate bunny at 3.014 tonnes. Duracell's Easter initiative was an integrated campaign which included radio, experiential (in and out of store), public relations [...]

Bravo for Bravia!

Tradeway Promotions has announced that it has completed its in-store promotional campaign for its client, Bravia, the High Definition (HD) TV offering, driven by unique Sony technologies with world-first features including Motionflow, inspired design, wireless connectivity and environmentally-aware production. The promotion followed an edutainment approach with Tradeway brand ambassadors enlightening consumers on Bravia's differentiated offering [...]

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