The digital age has created a strange paradox. On the one hand, thanks to social media and communication apps such as WhatsApp and Snapchat, we are more connected than ever in real time and over global distances. On the other hand, technological advances mean that we’re getting closer and closer to a reality where we [...]
Building brand awareness can be difficult enough, especially so when the market is flooded with similar product offerings from other brands and advertisers competing for the same market. To create continuing brand loyalty, a marketing campaign is required that will to stand out to ensure sufficient brand recall. It’s simply not enough to devise and [...]
Marketing that creates an engaging platform for consumers to interact with a brand is an exciting way to connect with your target market. From in-store promotions to brand activations, experiential marketing is undoubtedly one of the best ways to promote brand awareness. While planning an immersive brand experience can certainly get the creative juices flowing, [...]
