10 Banking Trends in South Africa Shaking Up The Future Of Below The Line Marketing

The term 'trends' is certainly not something new to the world of below the line marketing or consumer promotions in general. After all, this has been a longstanding buzzword that touches just about every factor of life to some degree or another. And you guessed it, that most certainly includes the banking industry in South [...]

Google & other brands appealing to millennials at music festivals

Last year, Google tested an interesting brand activation and experiential marketing campaign. The search engine giant took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village music festival and the Outside Lands festival in San Fransisco to increase awareness about and affinity towards the products. The Outside Lands live music event [...]

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