experiential marketing campaigns

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Google & other brands appealing to millennials at music festivals

Last year, Google tested an interesting brand activation and experiential marketing campaign. The search engine giant took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village music festival and the Outside Lands festival in San Fransisco to increase awareness about and affinity towards the products. The Outside Lands live music event [...]

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