Tradeway Promotions target ShisaNyama’s to introduce new Castle Lite 440ml can

Castle Lite in conjunction with Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations, recently ran a highly successful campaign across ShisaNyama's in Egoli, introducing customers to the new 440ml Castle Lite can. This was done by engaging with customers and offering them the authentic experience of enjoying an [...]