Remember the days when you used to sit on the couch flipping through the latest catalogues in an effort to put together your Christmas wish list or brainstorm gift ideas for a loved one? Well, get this… Mail order catalogues are set to make a massive comeback within the marketing world – and they could be the answer to catapulting your business towards even greater success. Here’s why:
According to Tradeway’s marketing experts, Michelle Storey and Greg Martin, since the peak of the mail order catalogues’ popularity in the mid-2 000s, consumers are getting fewer and fewer in the mail. The fact of the matter is that many business owners are oblivious to the fact that they are paying more and more attention to the ones that they are receiving!
“So, what does this mean for business owners? Basically, that it is a lot easier to stand out in a potential consumer’s mail box, and that this is a wonderful opportunity in which to play on your target market’s sense of nostalgia. Go back to basics. Say goodbye to pixels and hello to paper, at least to a certain extent, and you are sure to reap the rewards in 2018 and beyond!” comments Greg.
Seeing as though it is possible to reach a greater number of people online, the majority of business owners are focusing on spending money on digital marketing and building a social media presence. This has led to saturation and, more often than not, the same old boring approach to selling products.
“What business owners should be doing instead is paying more attention to nostalgia and experiential marketing, because it is these two approaches that are not only going to pique the consumers’ interest, but that are going to boost brand loyalty and, most importantly, keep them coming back for more!” says Michelle.
So How Do You Make Mail Order Catalogues Work for You?
The answer is simple. Focus on providing a memorable tactile experience in a world that is becoming more and more digital. Colourful, location-based photography can also make a big difference when it comes to getting consumers to relate to your brand and to make those important purchase decisions.
According to Michelle, “While mail order catalogues may never again be as popular as they once were, the nostalgia element attached to them is what will make them a valuable investment and marketing focus for your business.”