If you own a successful business, the chances are good that you have already heard about the benefits of effective storytelling through content marketing. You are also likely to have heard about experiential marketing and how it has the potential to set your brand apart. Knowing how beneficial these marketing approaches can be on their own, can you imagine their potential if you used them both to your advantage? The question is… how? Below, we look at everything you need to know.
How it’s Done
Ultimately, the secret to effective experiential marketing and storytelling is convincing your potential customer to engage with your brand. You need to be able to narrate a story that allows the potential customer to become a part of the story themselves: a part-owner of the story if you will. Here are our top tips for getting it right:
- Remain Truthful
A truthful, honest story brings with it an endearing quality that makes it easier for the potential customer to interact. It is also important to remain consistent in your storytelling efforts. By all means, be creative – but don’t stray too far from your brand, its essence and its promise.
- Choose Your Characters Wisely
Does your brand have a heart-warming story to tell that involves a real person? Perhaps you have a special member of your staff who goes out of his or her way to make a difference in customers’ lives? Use these characters to your advantage. Nothing works better than telling real stories about real people. If all else fails, just be sure to create characters that your customers are going to find it easy to root for. At the end of the day, the main goal is to build an emotional connection that fuels engagement and generates further interest.
- Keep Them Guessing
If you have done your job correctly, people will be lining up for more once they have been captured by one of your brand’s stories or experiential marketing campaigns. Keep them guessing and avoid giving everything away all at once. You can ensure that they keep returning by posting clever teasers on social media, using ‘watch this space’ marketing, and even requesting their input and/or predictions regarding the future progression of the stories you post.
If a combination of storytelling and experiential marketing sounds promising to you and you are keen to give it a try, you will need to enlist the professional assistance of a world-class quality Activation Agency in South Africa. Enter Tradeway. We are local marketing experts who focus our attention on providing our clients with experiential marketing, activations and field marketing related services. In short, we have everything it takes to help you to create meaningful relationships with your audience – and to do so in unique, memorable ways! Contact us today to learn more about our services and how we can help you. One thing is for sure – your marketing strategy will never be the same again!