Why and How Experiential Marketing Appeals to Millennials

Millennials are the largest living generation in the United States as well as in South Africa. It is therefore not surprising that, with a staggering $3.39 trillion in spending power, millennials currently have the most consumer influence of any generation. Greg Martin from Tradeway commented that it is apparent that traditional marketing strategies no longer [...]

Employ Experiential Marketing to Extract High Value Experience on Campus

Spending and brand engagement among millennials and Generation Z consumers have shifted over the past decade - they have become more responsive to experiential marketing. With traditional outbound messaging lagging behind, the shift is evident across all types of advertising and marketing niches. Apple and Google, retail giants such as they are, tapped into this [...]

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