Retailers need to keep an eye on these festive season trends

Criteo recently launched a whitepaper entitled 2017 An Enlightened Festive Season, highlighting some trends that retailers should keep an eye on. According to Criteo, more people will choose to shop online and technology will continue to change how people shop. Omnichannel experiences The growth in online shopping means that retailers need to focus on providing [...]

Sell experiences, not products

Thanks to the internet, social media, email, and smartphones, brands have more access to their target audiences than ever before. But why is it still so hard to actually engage with consumers and potential consumers? Instead of selling products, it might be in a brand’s best interest to sell experiences instead. “Experiential marketing is a [...]

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