Why small businesses should consider experiential marketing

When you consider the most memorable experiential marketing campaigns, most of them inevitably belong to big brands. Experiential marketing isn’t just for the top guns, however. Instead of focusing on promotional materials, small businesses should be using experiential marketing campaigns to connect with their customers on an emotional level. Here are just a few reasons [...]

The future of shopper marketing

Gone are the days when you could neatly segment your customer base into ‘online shoppers’ and ‘offline shoppers’. Today, brands need to focus on providing a seamless customer experience. The first place to start is to understand where your customer is at during each touchpoint with your brand. Gaining a deep understanding of their needs, [...]

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