Yearly Archives: 2017

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The 5 I’s of Marketing

Whether your focus is on brand promotions, experiential marketing or anything in between, to ensure a successful campaign, you need to keep the 5 I’s of marketing in mind at all times. We take a more in-depth look at each of them below. Inspiration While the logical, strategic side of a marketing campaign is really [...]

Google & other brands appealing to millennials at music festivals

Last year, Google tested an interesting brand activation and experiential marketing campaign. The search engine giant took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village music festival and the Outside Lands festival in San Fransisco to increase awareness about and affinity towards the products. The Outside Lands live music event [...]

Retailers need to keep an eye on these festive season trends

Criteo recently launched a whitepaper entitled 2017 An Enlightened Festive Season, highlighting some trends that retailers should keep an eye on. According to Criteo, more people will choose to shop online and technology will continue to change how people shop. Omnichannel experiences The growth in online shopping means that retailers need to focus on providing [...]

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