Christmas Creep

For many of us, Christmas bears special meaning, and some choose to enjoy the celebrations that it brings along with it, but for others, it is a time of gaining and reaping the benefits of driving sales before the actual season. Christmas creep can certainly give many shoppers the “creeps” and some may find it [...]

How UNICEF is using VR in experiential marketing to enhance fundraising events

When one thinks of an event in terms of experiential marketing, what immediately springs to mind is an enjoyable, interactive experience that results in positive feelings and emotions in the minds of consumers. Sometimes, however, there is a requirement to connect consumers with not-so-pleasant experiences, to trigger a reaction that is needed to achieve a [...]

Nordstrom Inc. Provides Some Hope and Peace of Mind for Brick & Mortar Stores

If you have been caught up in the sudden wave of hysteria that seems to be sweeping retail stores regarding online shopping that is destroying the market for brick and mortar businesses - there’s hope. Nordstrom Inc. (one of the largest luxury department stores in the USA) has proven that department stores are not dead [...]

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