Tradeway takes Duracell’s world record to the stores

Leading experiential company, Tradeway Promotions has announced that it has successfully executed the in-store experiential component for Duracell's Easter campaign which saw the brand break the Guinness® World Record for the largest chocolate bunny at 3.014 tonnes. Duracell's Easter initiative was an integrated campaign which included radio, experiential (in and out of store), public relations [...]