10 Banking Trends in South Africa Shaking Up The Future Of Below The Line Marketing

The term 'trends' is certainly not something new to the world of below the line marketing or consumer promotions in general. After all, this has been a longstanding buzzword that touches just about every factor of life to some degree or another. And you guessed it, that most certainly includes the banking industry in South [...]

The Four Kinds of Millennials

Up until recently, everyone born between the years 1980 and 2004 were lumped together under the banner ‘Millennials”. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected by different socio-economic factors and as such have [...]

The difference between experiential marketing and experiential branding

Experiential branding and experiential marketing are two very different things and they have different roles in the overall marketing mix. Experiential marketing is a term that is referred to very commonly these days for communication exercises that involve the delivery of some kind of experience. “Experiential marketing gets brands out of the usual newspaper, online, [...]

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