Press Releases

31Aug 17

Tradeway Launches Cart, a Next Gen Shopper Agency

By |31 August 2017|Press Releases|0 Comments

Classically-skilled agencies are scrambling to acquire a broader skillset as the line between BTL, ATL and TTL fades and makes way for more integrated, full-service solutions. Enter Cart.

Cart Agency is the brainchild of former The Creative Counsel ECD, Joash Daniel and reinvents how brand challenges are approached and solved.

Cart Agency is a fully integrated, specialist-led […]

5Jul 13

Tradeway takes Melrose back-to-school

By |5 July 2013|Press Releases|0 Comments

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

6Jun 13

Tradeway drives switching at shelf

By |6 June 2013|Press Releases|0 Comments

Tradeway, executed a back-to-school campaign that drove switching to Staedtler. Staedtler is one of the world’s leading manufacturers and suppliers of writing, colouring, drawing and creative products.
The Challenge
The retail channel has become an increasingly important channel during the back-to-school period. Time-pressed moms and dads find it convenient that there is a one-stop destination for most […]

10May 13

Tradeway delivers high return for Nescafe Alegria

By |10 May 2013|Press Releases|0 Comments

Leading experiential activation agency, Tradeway, ran a highly successful education, sampling and conversion campaign for Nescafe Alegria. Nescafe Alegria’s solution is built to make great coffee with minimum fuss and maximum efficiency. The intuitive easy-to-use machine makes Espresso, Lungo, Americano, Cappachino, Latte and Maccchiato. The NescafĂ© Alegria coffee comes in a patented aroma lock pod […]

9May 13

Tradeway’s Techway

By |9 May 2013|Press Releases|0 Comments

Leading experiential activation agency, Tradeway, has announced the completion of testing the second phase of its proprietary practice management software which the company says will further boost efficiencies and drive additional return on investment (ROI) for customers.

The latest investment in its technology platforms include resource profiling, behaviourial analytics, real-time reporting, live tracking and higher automated […]

17Apr 13

Tradeway’s activates KFC breakfast drive

By |17 April 2013|Press Releases|0 Comments

For over a year, leading experiential activation agency, Tradeway has been activating KFC’s breakfast offerings on the ground. Starting off in late 2011 as a trial, Tradeway successfully executed on the well known A.M. Riser, securing A.M. Oats and most recently in 2012 the A.M. Benedict campaign. A.M. Benedict had a three-tier strategy; sampling, cross-selling […]

10Apr 13

Tradeway invests in the future of our youth

By |10 April 2013|Press Releases|0 Comments

Leading experiential activation agency, Tradeway, has announced the launch of its Tradeway Academy, which will focus on equipping the South African youth with essential life and business skills to increase their employment opportunities in both the formal and informal job sectors.

Tradeway are specialists at recruiting, training and managing resources for experiential activations, direct consumer engagement […]

18Jun 12

Tradeway Promoters engage with over 50 000 customers to introduce the KFC Breakfast Range

By |18 June 2012|Press Releases|0 Comments

KFC appointed Tradeway Promotions to run a nationwide sampling campaign to introduce the a.m. Riser breakfast meal to customers in store during April and May 2012.

Tradeway Promotions conceptualised the KFC a.m. Pyjama Party campaign, which saw promoters dressed in branded KFC a.m. pyjamas and red slippers interacting with over 50 000 customers at more than […]

18May 12

Tradeway Promotions launches new digital home and expands nationally

By |18 May 2012|Press Releases|0 Comments

Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations for some of the world’s leading brand names, announces the launch of a dynamic new website with the aim of bringing innovation and service excellence to its business model.

Tradeway’s recently launched new website is an exciting tool, which not only […]

22Mar 12

Tradeway Promoters engage with over 40 000 consumers to introduce the new Hansa Pilsener bottle

By |22 March 2012|Press Releases|0 Comments

SAB Ltd partnered with Tradeway Promotions to introduce the new 330NRB Hansa Pilsener bottle to consumers. The new bottle, which has a sleek embossed body, has been introduced to bring the packaging in line with the brand positioning of “Being refreshingly different.”

Tradeway Promoters targeted 18-34 year old consumers in close to 1 000 regular bars […]