Marketing Campaigns

18Apr 16

Sampling: why people love free stuff

By |18 April 2016|Marketing Campaigns|Comments Off on Sampling: why people love free stuff

In-store sampling is one of the best ways to draw attention to your brand. People love free stuff and it’s no wonder why leading brands continue to invest in sampling campaigns.

Six years ago, a man from Minnesota was arrested after he overstepped the boundaries of free-sampling practices. According to Supervalu grocery store, which later dropped […]

11Apr 16

How to use experiential marketing

By |11 April 2016|Marketing Campaigns|Comments Off on How to use experiential marketing

In the past, companies could shape their brands and influence customers’ perceptions of what they have to offer. Today, review sites like Trip Advisor and Yelp mean that brands have even less of a fighting chance when it comes to crafting their own brand because their customers are doing it for them. People trust online […]

28Mar 16

The big challenge for CEO and executives

By |28 March 2016|Brand Activation, Marketing Campaigns|Comments Off on The big challenge for CEO and executives

The world keeps changing at a rapid pace, with digital technology and social data merging to give consumers services that they never would have dreamed they could get. Besides newer tools like Uber and Air BnB, which have removed the need for traditional service providers in their industries, things like virtual reality and facial recognition […]

21Mar 16

When co-branding is a great idea for your brand activation campaign

By |21 March 2016|Brand Activation, Marketing Campaigns|Comments Off on When co-branding is a great idea for your brand activation campaign

Brand activation strategies can include everything from immersive storytelling and virtual reality to experiential marketing campaigns. In some instances, however, co-branding is definitely the way to go.
What makes co-branding a compelling idea is the fact that it’s usually very memorable, unique and it pairs together two brands that are targeting the same niche group of […]

14Mar 16

Clients who can derail the business process

By |14 March 2016|Marketing Campaigns|Comments Off on Clients who can derail the business process

When setting up a new business, the main focus is to build relationships with clients that could eventually lead to sales. However, as a business owner you need to have an idea of the type of decision makers that are present in an organisation. In most cases, the sales process will need their approval especially […]

15Feb 16

Targeting the low income market

By |15 February 2016|Marketing Campaigns|Comments Off on Targeting the low income market

Appealing to people who don’t have a lot of disposable income is a tricky thing to do. Many times, clients don’t really understand their needs, fears and challenges, which can make their marketing efforts exceptionally difficult.

If you are doing business in Africa, then chances are that one of your company’s buyer personas is the poor […]

1Feb 16

Consider “woke Twitter” before you launch your next ad campaign

By |1 February 2016|Consumer News, Marketing Campaigns|Comments Off on Consider “woke Twitter” before you launch your next ad campaign

If you use social media, then you’re probably aware of how quickly ad campaigns can get ripped to shreds on Twitter. Even if you’ve seen the ad and didn’t really think anything of it, the opinions of influencers and critical eyes on Twitter can change your idea about the campaign in an instant.

“Woke Twitter” is […]

25Jan 16

Sell Your Brand and Product with Charisma

By |25 January 2016|Marketing Campaigns|Comments Off on Sell Your Brand and Product with Charisma

How much thought do you give to who is on the frontline of your business representing your brand and products? When it comes to marketing and selling, charisma sells and it just takes a look at some of the world’s leaders to realise that those with a charismatic approach are followed. Take for example Steve […]

18Jan 16

Some of the best Christmas experiential marketing campaigns

By |18 January 2016|Marketing Campaigns|Comments Off on Some of the best Christmas experiential marketing campaigns

At Tradeway, we’re always on the lookout for new experiential marketing campaign ideas. Some brands have a knack at getting these types of campaigns right and we’ve rounded up some of the most successful ones that were done recently:

A beer dispensing Christmas tree

Carlsberg beer isn’t new to the experiential marketing scene. In the past, we’ve […]

11Jan 16

Why you should unsubscribe people from your email list

By |11 January 2016|Marketing Campaigns|Comments Off on Why you should unsubscribe people from your email list

If you’re in advertising or make use of an online marketing campaign, then there’s a big chance that you are sending out emails to your existing client base. It often happens that people opt in to receive emails from companies that they’ve done business with, but they technically don’t want to receive emails from you. […]