Up until recently, everyone born between the years 1980 and 2004 were lumped together under the banner ‘Millennials”. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected by different socio-economic factors and as such have […]
The generation of Millennials is the most open to new experiences and broader horizons. Born between the years of 1980 and 2004, the millennial generation forms part of a hyper-connected, always online world. Their views and ideas are sculpted not only by their local community but by the international village that is the internet. It […]
With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation. Traditional marketing campaigns aren’t effective for this kind of outlook. […]
The term Millennial was initially coined by Howe and Strauss to describe anyone who would turn 18 in the year 2000. However, since then the term has been expanded to include anyone born between 1982 and 2004.
The millennial group now ages between 14 and 36, with the older end being financially successful and thus being […]
The new luxury is really all about experience versus statement. The way that a hotel can differentiate themselves from other hotels is by being able to articulate and communicate the experience that one would have at that hotel as opposed to another hotel.
“There are degrees, aspects, and attributes of luxury that would be experienced in […]
Experiential branding and experiential marketing are two very different things and they have different roles in the overall marketing mix. Experiential marketing is a term that is referred to very commonly these days for communication exercises that involve the delivery of some kind of experience.
“Experiential marketing gets brands out of the usual newspaper, online, and […]
Taste and smell are the only two senses connected to the limbic system of the brain, the part of the brain that is responsible for emotion and memory. If you really think about it, advertising and marketing is all about affecting people’s emotions and creating memories. Essentially, we want to affect consumers’ emotions by creating […]
Anyone who has done business or launched a marketing campaign in Nigeria will know that this country has a different type of energy to it. The country is a key player in Sub-Saharan Africa and the country’s economic situation makes it a lucrative option for many businesses who are looking to expand into West Africa.
We live in an age where we are constantly surrounded by advertising; with millions of companies’ efforts to get our attention and trying to convince us as to why their product is better than another. These companies want our money. They want our loyalty. They want us to choose them. It is no wonder then […]
Every business owner knows that in order for a business to be successful, all internal strategies need to communicate the same message, represent the brand in the same way and tie in with each other seamlessly. With this in mind, many wonder how to go about integrating experiential marketing in their much larger business strategy, […]