Branding - Tradeway

What Consumers Want: 4 South African Market Conditions impacting Buyer Behaviour this Peak Season.

Brand Activation, Consumer News, Experiential Marketing / Alexis Kitchen

Read 4-South African Market Conditions that will drive Consumer Behaviour and Retail Trade this Peak Season and beyond:

1. Inflation is taking its toll: Basket spend is up but volume is down.
2. Constrained consumers prioritise perceived value over brand affiliation.
3. The Pandemic changed consumer behaviour – but not in ways that were predicted or expected.
4. International FMCG Marketing Trends don’t address the sizable Township Economy and Informal Sector in South Africa.

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Effective Experiential Marketing for Four Types of Millennials

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Tradeway

Experiential marketing has, until recently, recognised everyone born between the years 1980 and 2004 under the banner, “Millennials”, and treated them largely as a homogenous collective. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected

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Why and How Experiential Marketing Appeals to Millennials

Experiential Marketing / Tradeway

Millennials are the largest living generation in the United States as well as in South Africa. It is therefore not surprising that, with a staggering $3.39 trillion in spending power, millennials currently have the most consumer influence of any generation. Greg Martin from Tradeway commented that it is apparent that traditional marketing strategies no longer

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