Brand activation - Tradeway

Summer Brands are Made in Winter: The Importance of Below-the-Line Marketing in Winter

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Alexis Kitchen

It’s reported that consumers are bombarded with up to 10,000 marketing messages per day. Competing for their attention amidst the noise is one of the biggest challenges facing brand and marketing managers today. Rather than ‘shouting the loudest, finding ‘quiet’ marketing periods can present sizable opportunities to maximise market share for brands willing to question […]

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Alcohol Consumption Trends Moving the Market | How to Create Connected Consumers with Responsive Promotional Marketing.

Alcohol, Below the Line Marketing, Brand Activation, Consumer News, Experiential Marketing, Promotions Agencies / Alexis Kitchen

Between flavour exploration, an explosion of independent and craft brands, premiumisation, and health-conscious options, consumers of alcohol are spoilt for choice. Understanding what motivates consumers at point of sale – in-store, online or on consumption – is key to building effective promotional marketing strategies in an increasingly competitive market. Leveraging the expertise of an experienced

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Activate the Power of Partnerships: How to Maximise Value with your Promotions Agencies.

Below the Line Marketing, Brand Activation, Experiential Marketing, Promotions Agencies / Tradeway

By Andreas Smit | Executive Consultant and Executive Business Development Director…read more SUMMARY Productive channel partnerships (with promotions agencies and beyond) have the power to amplify results, and transform brands and careers. BUT average client-agency relationship tenures are getting shorter and don’t allow time-to-value. Understanding The Value Creation J-Curve and the link between Return-on-Investment and committed relationships

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The Power of Promotions: Maximise Brand Awareness this Black Friday and Beyond.

Brand Activation, Consumer News, Experiential Marketing, Marketing Campaigns / Alexis Kitchen

What can we expect from this year’s peak trading season, and how do brands looking to maximise reach, brand awareness and sales this Black Friday and beyond appeal to price-sensitive consumers?

1. Peak Trade is expected to improve on last year’s performance but still fall short of 2019’s figures.
2. Spend on FMCG necessities and staples is likely to remain high.
3. Online-only Retailers will capture just 16-20% of Peak trade promotion sales.
4. Brand loyalty is ripe for disruption among price-sensitive consumers.
5. Local retail giants are evolving to meet changing consumer behaviour and demands.

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The internet of things and smart fridges

Brand Activation, Consumer News / Tradeway

The big brands of today are focusing on customer retention and repeat sales. Being able to connect with your customers and get them to make repeat purchases is also becoming easier thanks to the Internet of Things and a specific appliance that virtually every household already possesses – a refrigerator. Samsung has recently launched a

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When co-branding is a great idea for your brand activation campaign

Brand Activation, Marketing Campaigns / Tradeway

Brand activation strategies can include everything from immersive storytelling and virtual reality to experiential marketing campaigns. In some instances, however, co-branding is definitely the way to go. What makes co-branding a compelling idea is the fact that it’s usually very memorable, unique and it pairs together two brands that are targeting the same niche group

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Brand activation strategies: what it is and why you need it

Brand Activation / Tradeway

For many people, the term ‘brand activation strategy’ might sound like another marketing buzzword that doesn’t really add value. Upon investigation, however, you will probably come to see that this type of marketing strategy can have a profound effect on your achieving your branding goals. Brand activation is the process of increasing awareness and engagement

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Brand activations tips to appeal to moms

Brand Activation / Tradeway

Women have a lot of buying and social power. Moms have become a niche group, with many businesses targeting this consumer group due to the enormous potential they can offer businesses. What many businesses get wrong, however, is truly understanding what mothers want and need. In order to appeal to moms, you need to understand

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Brand Activation and Promotion Agencies Create Jobs for Youths in SA

General / Tradeway

In a world where joblessness seems to rise with each passing day, we are here to tell you that companies that choose to take on brand activation and carry out promotions for their business are most certainly doing their bit to reduce unemployment statistics in South Africa. If you have had the chance to take

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