We all know that direct communication is the best communication. And when it comes to product sampling the benefits are endless, but we’ve tried to list a few. Firstly, it allows targeted consumers to try your product on the spot, giving you an immediate response. What’s more, its versatility allows it to take place at various locations, and has a proven track record of taking the risk out of buying a product for the first time.  In addition to an immediate sales uplift, sampling has the added benefit of creating and building brand awareness.