Tradeway conducts various field marketing activities, utilising an extensive base of field marketers, supported by real-time reporting tools that provide valuable feedback and information at your fingertips.
One of the main reasons why field marketing is such a valuable approach to increase brand awareness is the fact that it makes it possible for you to connect directly with your target market. Yes, it is true that you can also do this via social media and other digital marketing practices. But, field marketing and experiential marketing are the only approaches that will get you up close and personal and face-to-face with the people who are interested in your brand and its offering.
Field marketing is also extremely helpful when it comes to gaining insights into your potential consumers. Not only can you gauge their reactions regarding your products and the field marketing activities that you present to them, but you’ll also have the chance to speak to them directly about their likes, dislikes, expectations and buying behaviours. This is great news for future marketing campaigns and for the general improvement of your business as a whole.
Here at Tradeway, we specialise in the following types of field marketing:
Mystery shopping is a great measure of just how well your brand is doing on the ground. Tradeway’s activities in the field, coupled with our instant reporting tools, provide market insights you can act on now.