Experiential marketing is all about the experience. Unlike promotions, which are price and benefit driven and aimed at instant sales, experiential campaigns and events are about building long-term loyalty by providing unforgettable, fun, feel-good experiences where consumers fall in love with your brand. And when someone’s in love, they like to share the news with the world! It’s why experiential marketing is also an ideal catalyst for social media and word of mouth exposure.
Brand Love Campaigns
Tradeway’s brand love campaigns are built around bold ideas: enticing experiences that invite a fresh perspective and stir up positive emotions, creating a closer bond between the consumer and your brand.
Our brand love campaigns can include any number of big or small experiential events; all built around your brand and strategically targeted to reach consumers in ideal and unexpected environments.
Social media plays a big role in our experiential campaigns because of the sheer share-ability of the experience: consumers want to share the experience on social media. We also build specific social media mechanisms into our experiential campaigns, encouraging consumers to share as part of the experience.
Experiential events are once-off events that take advantage of an ideal time and place to create an extraordinary and meaningful experience between your brand and the consumer. The experience has a lasting effect well beyond the event itself and by its very nature is share-worthy, extending the life of the event via social media.
Tradeway also uses digital applications (like mobiles and laptops) and new technology (like interactive screens, wearable technology, augmented reality and 3D printing) to add to the experience and bring the event online.
Experiential Marketing Is The Future Of Advertising
There is a lot of talk about ‘advertising being dead’. It is true that dead advertising is dead, but live advertising is exploding.
How do you define an experience? It could be all of these things or none of these things:
- How we learn about life
- Stimulation of all the senses
- The act of discovery
- A reason to believe
Experiences are indefinable and very personal. That is where the power of experiential marketing lies. To truly connect with your target audience, invest in an unforgettable experiential marketing campaign