Blog

11Dec 17

Examples of Epic Experiential Marketing Campaigns

By |11 December 2017|Experiential Marketing|0 Comments

Everyone is talking about experiential marketing and how it can help to take your brand to new levels of success and ensure a much greater reach when it comes to making an impact on your target audience. Needless to say, Tradeway is in full agreement with these statements! In an effort to prove the value […]

4Dec 17

Embracing Transformative Experiential Marketing

By |4 December 2017|Experiential Marketing|0 Comments

Transformative experiential marketing is all about knowing what it is that is going to keep your customers coming back for more. It is about understanding how to get into the hearts and minds of your audience to change how they think or feel about something. It is about using your brand and what it stands […]

27Nov 17

Brands won’t survive without interactive experiences

By |27 November 2017|Marketing Campaigns|0 Comments

A new whitepaper by Ad-Apocalypse entitled Why Brands Won’t Survive Without Interactive Experiences, the fact that marketing has been a decidedly one-way affair over the past ten years was highlighted. In a scramble to rise above the masses, brands have started to push their message wider, louder, and further – with marketing that is shifting […]

20Nov 17

Whisky brand taking over food festivals

By |20 November 2017|Experiential Marketing|0 Comments

Food festivals are popping up in many countries across the globe. Consumers are more interested in craft food and beverages, and many companies are capitalising on these events to market their products to consumers.

A whisky brand called Glenlivet wanted to showcase their flavours in a way that would appeal to both whisky newcomers and aficionados […]

13Nov 17

H&M boosts brand equity with VR at Coachella

By |13 November 2017|Brand Activation|0 Comments

Clothing brand giant H&M has partnered with the popular Coachella music festival many times. Each year, music festival-goers are excited to see what H&M will offer next. This type of hype goes a long way in helping the brand create awareness about their products and what they have to offer.
Being one of the biggest and […]

6Nov 17

Google & other brands appealing to millennials at music festivals

By |6 November 2017|Brand Activation|0 Comments

Last year, Google tested an interesting brand activation and experiential marketing campaign. The search engine giant took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village music festival and the Outside Lands festival in San Fransisco to increase awareness about and affinity towards the products.

The Outside Lands live music event attracted […]

23Oct 17

Customer experience trends to start implementing

By |23 October 2017|Experiential Marketing|0 Comments

Customer experience trends continue to evolve along with technology and social media. Here are a few customer experience trends that your brand should start implementing today.

 

Be cheeky on social media

Too many South African brands are focused on being very professional and uptight in their communications. While this might be useful in media releases and official […]

16Oct 17

Retailers need to keep an eye on these festive season trends

By |16 October 2017|Marketing Campaigns|0 Comments

Criteo recently launched a whitepaper entitled 2017 An Enlightened Festive Season, highlighting some trends that retailers should keep an eye on. According to Criteo, more people will choose to shop online and technology will continue to change how people shop.

Omnichannel experiences

The growth in online shopping means that retailers need to focus on providing a more […]

9Oct 17

Questions to ask an experiential marketing company

By |9 October 2017|Experiential Marketing|0 Comments

Experiential marketing is a great way to create an emotional connection with your target audience. Whether you’re considering a pop-up event with virtual reality or smaller product sampling initiatives, it can quickly become a lot of work – which is why many people turn to experiential marketing companies to get the job done.

“There are a […]

2Oct 17

Sell experiences, not products

By |2 October 2017|Experiential Marketing|0 Comments

Thanks to the internet, social media, email, and smartphones, brands have more access to their target audiences than ever before. But why is it still so hard to actually engage with consumers and potential consumers? Instead of selling products, it might be in a brand’s best interest to sell experiences instead.

“Experiential marketing is a type […]