Blog

23Jul 18

The Four Kinds of Millennials

By |23 July 2018|Experiential Marketing|0 Comments

Up until recently, everyone born between the years 1980 and 2004 were lumped together under the banner ‘Millennials”. While grouping a certain demographic by age does assist in some predictions, it is becoming increasingly obvious that Millennials are comprised of four separate groups. Each group is affected by different socio-economic factors and as such have […]

16Jul 18

The Millennial Travelling Trend

By |16 July 2018|Experiential Marketing|0 Comments

The generation of Millennials is the most open to new experiences and broader horizons. Born between the years of 1980 and 2004, the millennial generation forms part of a hyper-connected, always online world. Their views and ideas are sculpted not only by their local community but by the international village that is the internet. It […]

9Jul 18

A focus on the South African Millennial

By |9 July 2018|Experiential Marketing|0 Comments

With one foot in the first world, and one foot in third, the South African Millennial is in the unique position where they have the outlook and aspirations of first world Millennials, but understand the limitations and socio-economic factors of being in a developing nation.  Traditional marketing campaigns aren’t effective for this kind of outlook. […]

2Jul 18

The Differences between African and American Millennials

By |2 July 2018|Experiential Marketing|0 Comments

The term Millennial was initially coined by Howe and Strauss to describe anyone who would turn 18 in the year 2000. However, since then the term has been expanded to include anyone born between 1982 and 2004.

The millennial group now ages between 14 and 36, with the older end being financially successful and thus being […]

25Jun 18

How hotels can differentiate themselves with experiential marketing

By |25 June 2018|Experiential Marketing|0 Comments

The new luxury is really all about experience versus statement. The way that a hotel can differentiate themselves from other hotels is by being able to articulate and communicate the experience that one would have at that hotel as opposed to another hotel.

“There are degrees, aspects, and attributes of luxury that would be experienced in […]

18Jun 18

The difference between experiential marketing and experiential branding

By |18 June 2018|Experiential Marketing|0 Comments

Experiential branding and experiential marketing are two very different things and they have different roles in the overall marketing mix. Experiential marketing is a term that is referred to very commonly these days for communication exercises that involve the delivery of some kind of experience.

“Experiential marketing gets brands out of the usual newspaper, online, and […]

11Jun 18

Employing the senses in experiential marketing

By |11 June 2018|Experiential Marketing|0 Comments

Taste and smell are the only two senses connected to the limbic system of the brain, the part of the brain that is responsible for emotion and memory. If you really think about it, advertising and marketing is all about affecting people’s emotions and creating memories. Essentially, we want to affect consumers’ emotions by creating […]

4Jun 18

Why we need to start paying more attention to Nigeria

By |4 June 2018|Experiential Marketing|0 Comments

Anyone who has done business or launched a marketing campaign in Nigeria will know that this country has a different type of energy to it. The country is a key player in Sub-Saharan Africa and the country’s economic situation makes it a lucrative option for many businesses who are looking to expand into West Africa.

Greg […]

28May 18

Why Authenticity Should Always be At the Heart of Your Marketing Efforts

By |28 May 2018|Experiential Marketing|0 Comments

We live in an age where we are constantly surrounded by advertising; with millions of companies’ efforts to get our attention and trying to convince us as to why their product is better than another. These companies want our money. They want our loyalty. They want us to choose them. It is no wonder then […]

21May 18

Integrating Experiential Marketing into Your Business Strategy

By |21 May 2018|Experiential Marketing|0 Comments

Every business owner knows that in order for a business to be successful, all internal strategies need to communicate the same message, represent the brand in the same way and tie in with each other seamlessly. With this in mind, many wonder how to go about integrating experiential marketing in their much larger business strategy, […]