One hit and they’re sold. The field marketing force is essentially a marketing force that is employed full or part time generating leads on things like  cellphone products (airtime, cellphone contracts etc) as well as banking and insurance products (insurance, funeral policies, personal accident cover, microloans etc). Strike teams can also be used on a more ad hoc basis to educate and train retail sales staff or launch incentives to encourage focus on your brand.  This can take place in selected retail outlets such as coffee shops and cellular stores or on a more informal basis like door-to-door or office-to-office. Truly a force to be reckoned with.