Tradeway

28Mar 16

The big challenge for CEO and executives

By |28 March 2016|Brand Activation, Marketing Campaigns|Comments Off on The big challenge for CEO and executives

The world keeps changing at a rapid pace, with digital technology and social data merging to give consumers services that they never would have dreamed they could get. Besides newer tools like Uber and Air BnB, which have removed the need for traditional service providers in their industries, things like virtual reality and facial recognition […]

24Aug 15

Habit – A digital marketing campaign strategy

By |24 August 2015|Consumer News|Comments Off on Habit – A digital marketing campaign strategy

Today, online digital marketing campaigns require a lot of innovation. Additionally, online audiences are bombarded with hundreds of ad campaigns. Reaching your target market means differentiating yourself from all the noise. Netplus offers a good example of how a simple, yet well thought out, campaign can be effective.

The company  

Netplus is a digital marketing company […]

17Aug 15

How Google Brings its Message Through

By |17 August 2015|Consumer News|Comments Off on How Google Brings its Message Through

Print was the predominant creative tool in the 60’s, even as TV was fighting for its own recognition. But the same things that were important then are still valuable now: great, authentic writing and creativity about a great central thought.

That’s what marketing at Google is about – understanding the user and the magic of your […]

10Aug 15

Defining the Millennial Consumer

By |10 August 2015|Consumer News|Comments Off on Defining the Millennial Consumer

More than 80 million consumers today are described as millennial consumers, so it’s time to figure them out, if you haven’t already. Millennial consumers will be responsible for annual expenditures of over $200B by 2017, according to research.

They’re however not the easiest crowd to please. They demand working technology, research every purchase and broadcast their […]

3Aug 15

Apps That Can Make Small Business Owners be More Productive

By |3 August 2015|Consumer News|Comments Off on Apps That Can Make Small Business Owners be More Productive

If you are a small business owner and are looking to make your business more productive, take a look at the following apps that can really turn on your efficiency. These apps help make small business owners become more productive.

Talk to me app

This app is a translator for foreign languages which allows you to communicate, […]

10May 13

Tradeway delivers high return for Nescafe Alegria

By |10 May 2013|Press Releases|Comments Off on Tradeway delivers high return for Nescafe Alegria

Leading experiential activation agency, Tradeway, ran a highly successful education, sampling and conversion campaign for Nescafe Alegria. Nescafe Alegria’s solution is built to make great coffee with minimum fuss and maximum efficiency. The intuitive easy-to-use machine makes Espresso, Lungo, Americano, Cappachino, Latte and Maccchiato. The Nescafé Alegria coffee comes in a patented aroma lock pod […]

17Apr 13

Tradeway’s activates KFC breakfast drive

By |17 April 2013|Press Releases|Comments Off on Tradeway’s activates KFC breakfast drive

For over a year, leading experiential activation agency, Tradeway has been activating KFC’s breakfast offerings on the ground. Starting off in late 2011 as a trial, Tradeway successfully executed on the well known A.M. Riser, securing A.M. Oats and most recently in 2012 the A.M. Benedict campaign. A.M. Benedict had a three-tier strategy; sampling, cross-selling […]

24Jun 10

Tradeway takes Duracell’s world record to the stores

By |24 June 2010|Press Releases|Comments Off on Tradeway takes Duracell’s world record to the stores

Leading experiential company, Tradeway Promotions has announced that it has successfully executed the in-store experiential component for Duracell’s Easter campaign which saw the brand break the Guinness® World Record for the largest chocolate bunny at 3.014 tonnes.

Duracell’s Easter initiative was an integrated campaign which included radio, experiential (in and out of store), public relations and […]

7Oct 09

Tradeway team creates Castrol Performance Lab football experience

By |7 October 2009|Press Releases|Comments Off on Tradeway team creates Castrol Performance Lab football experience

Tradeway played a pivotal role in the success of the Castrol Performance Lab, an experiential football nerve centre that immerses guests in the core Castrol brand proposition. Castrol and BP local and international guests were hosted prior to Confederations Cup Matches at six events at the Urban Tree Venue in Kramerville, Sandton, where Tradeway provided […]

14Jan 09

Bravo for Bravia!

By |14 January 2009|Press Releases|Comments Off on Bravo for Bravia!

Tradeway Promotions has announced that it has completed its in-store promotional campaign for its client, Bravia, the High Definition (HD) TV offering, driven by unique Sony technologies with world-first features including Motionflow, inspired design, wireless connectivity and environmentally-aware production.

The promotion followed an edutainment approach with Tradeway brand ambassadors enlightening consumers on Bravia’s differentiated offering and […]